Mindful Marketing
  • Home
  • About
    • Mission
    • Mindful Meter & Matrix
    • Leadership
  • Mindful Matters Blog
  • Engage Your Mind
    • Mindful Ads? Vote Your Mind!
  • Expand Your Mind
  • Contact

More Modest Swimwear

7/30/2016

9 Comments

 
Picture
by David Hagenbuch, founder of Mindful Marketing & author of Honorable Influence
Swimsuit season is a boom and bust time in more ways than one.  While many retailers’ summer sales depend on stocking the styles their customers want, many consumers’ social statuses depend on how much they reveal in the swimsuits they wear.  Of course, that decision affects women most, but that challenge could be changing.
 
Most of us are generally familiar with the long-term trend in women’s bathing suit styles:  Over the last century or more suits have gotten smaller and smaller, becoming more and more immodest.  Victoriana Magazine provides great descriptions of what women wore to the beach over many decades, for instance: 
 
  • In the 1890s: “Women typically dressed in black, knee-length, puffed-sleeve wool dresses, often featuring a sailor collar, and worn over bloomers or drawers trimmed with ribbons and bows. The bathing costume was typically accessorized with long black stockings, fancy lace-up bathing slippers, and fancy caps.” 

  • By 1910: “bathing suits no longer camouflaged the contours of the female body. The yards of fabric used in Victorian bathing skirts and bloomers were reduced to show a little more of the figure and to allow for exposure to the sun.”

  • In the 1920s: “women’s bathing suits were reduced to a one piece garment with a long top that covered shorts. Though matching stockings were still worn, vintage swimwear began to shrink and more and more flesh was exposed from the bottom of the trunks to the tops of the stockings.”
 
The “bikini” was born in 1946 in Paris, courtesy of designer Louis Reard, while at about the same time another fashion designer Jacques Heim introduced a similar suit called the “atome.”  Some say the motivation for two pieces was largely practical, as fabric had been in short supply during WWII.  Of course, that reason doesn’t explain the bikini’s subsequent, long-running success.
 
In any case, in the 1950s, form-fitting one-piece suits were still the norm, and most two-piece bathing suits were high-waisted, covering the woman’s navel.  Then things really changed:
 
“The swimsuits of the 1960s were the first suits that drastically changed the way we see swim suits today. Modesty was out and liberating the skin was in. The bikini was the dominant swimsuit style, except now everything was cut a little lower. Women wanted to bear it all . . .”

Throughout the rest of the 20th century and into the 21st, designers continued to experiment with different fabric shapes and cuts designed to “reveal nearly every curve of the female figure.”  That’s the latest turn in the swimsuit trend, which takes us into the present, and leaves many women wondering what they should wear.  For instance, despite the apparent popularity of scanty two-piece suits, a Land’s End poll found that 7 in 10 women preferred to wear one-piece swimwear.  The same survey also found that 1 in 5 women were concerned what the general public thinks of them when they wear a swimsuit.
 
So, maybe most women would like swim attire to reveal less of their bodies, but what about the other half of consumers, i.e., what would men like to see in women’s swimwear?  We’d likely suspect that most men want less coverage, but is extra exposure the best thing for them for anyone?
 
Actress and designer Jessica Rey makes the case that it is not, citing two Princeton University studies that examined the brain activity of men as they observed pictures of women wearing different amounts of clothing.  According to Rey, when the subjects saw scantily-clad women, their brain activity suggested that the men interpreted the women as objects to be used  rather than as people with whom to connect.
 
When most of us hear reports like that we think, “That’s too bad,” then quickly forget and move on with our lives.  Rey, however, is a person who wants to make a difference in our world, so she took it upon herself to develop a business solution to the problem.  The result is her own line of “Jessica Rey” Swimwear that is both flattering for women’s bodies and fashionable, all without revealing two much skin.
 
A main inspiration for her line was Audrey Hepburn, who Rey believes epitomized the notion that “You can dress modestly without sacrificing fashion.”  For instance, Rey Swimwear is not cut very low at the bust line or very high on the legs.  Similarly, while the suits’ fabric conforms to a woman’s figure, it’s not skin-tight like some suits, leaving little to the imagination.

Some have criticized Rey’s portrayal of the Princeton studies’ results, while others have questioned her definition of modesty.  These critiques may have some merit; however, there are also centuries of anecdotal evidence from human experience to suggest that men do react differently, and sometimes irresponsibly, toward scantily-dressed women: Pornography addiction is one such example. 
 
Likewise, while it is true that norms about modesty are often culturally dictated and change over time, it seems that very revealing swimwear has pushed the envelope of erotica about as far as it can go, short of complete nudity.  Or, do we try to take the argument of cultural relativity one step further and claim it’s acceptable for women and men to wear nothing at public beaches and swimming pools?  If the answer to that question is “no,” then it would seem that swimwear providing no significant separation from nakedness, that elicits similar human responses, can also be called immodest.
 
So, Rey’s more substantive swimwear seems to uphold societal values like decency and respect, but do people want to buy it?  Of course some people, and perhaps many, never will; however, there do appear to be certain trends that favor more modest dress, such as concerns about oversexualizaion of our youth and body-shaming.  It’s also encouraging that for the first time, Miss Teen USA contestants will wear athletic apparel instead of bikinis.
 
Worldwide, the swimwear industry has annual revenues of about $17.6 billion.  Albeit a niche market now, Rey’s Facebook page currently has over 92,000 “Likes,” which may be one of the best signs that there is, indeed, demand for her swimsuits.  Given this favorable consumer response and the positive impact on our society, more modest swimwear can be considered “Mindful Marketing."


Picture
Picture
Subscribe to Mindful Matters blog.
Learn more about the Mindful Matrix and Mindful Meter.
Check out Mindful Marketing Ads
 and Vote your Mind!
9 Comments

Pokémon Peril

7/23/2016

4 Comments

 
Picture
by David Hagenbuch, Founder of Mindful Marketing
There are many reasons why we stare at our smartphones, oblivious to the world around us—emails, text messages, the Internet, etc.  A new reason, however, has quickly become one of the greatest causes ever of digital distraction— Pokémon Go.  While the game fuels fun for tens of millions of users worldwide, it’s also subject to significant safety concerns that call into question the apps’ use.
 
If you’re not familiar with Pokémon Go, here’s how it works.  After downloading the app onto their smartphones, users try to catch little monsters called Pokémon, which appear to be in the players’ real world environments.  This combination of the virtual world with the physical world occurs courtesy of smartphones’ forward-facing camera and some special technology called augmented reality, which “allows for graphical elements to be displayed over a real-world environment.”  So, as users’ look through their phones’ screens at the area around them, they periodically see superimposed in those places Pokémon that they try to capture.

Some may think that augmented reality is the same as virtual reality, but the two technologies are quite different.  In virtual reality, participants are essentially transported from their physical realities into self-contained virtual environments, where what they seem to be doing (e.g., flying), isn’t actually happening.  In augmented reality, however, the physical and virtual worlds are combined such that if people trip and fall while running after a Pokémon, they actually hit the ground and potentially get hurt.   
 
Of course, we risk injury in many things we do, including some of the games we play, so why worry about Pokémon Go?  First, as the previous paragraph suggested, augmented reality is very unique in attempting to strike a balance between the real and virtual worlds.  That mixture can prove difficult for people to manage, particularly when they get caught up in the moment, trying feverishly to both navigate their physical environments and capture virtual monsters.  Although Pokémon Go is still very new (version 1.0 hit Apple’s App Store only on July 5, 2016), there already have been several serious automobile accidents, for instance:
 
  • A Maryland driver distracted by Pokémon Go hit a parked Baltimore police car.
  • A driver in Auburn, AL ran into a tree.
  • A man caused a multi-car accident on a Massachusetts highway when he stopped his car in the middle of it to try to catch Pikachu.

There also have been a variety of mishaps involving Pokémon-playing-pedestrians, inadvertently walking into other people and into things.  More seriously, some players have gotten in the way of first responders, a Pennsylvania girl playing the game was hit by a car as she crossed the street, and two California men had to be rescued when they fell off a 90-foot ocean bluff while trying to collect the virtual characters.

In addition, Pokémon Go has resulted in a rash of trespassing as the little monsters have lured some players onto private property or into other restricted areas such as a nuclear plant and the Holocaust Museum and Arlington National Cemetery in Washington, D.C.

Unfortunately, there’s already been at least one death related to the game:  A teen in Guatemala was recently ambushed and shot while he and his cousin were searching for Pokémon on a street in Chiquimula.  This tragedy points to another real danger for Pokémon Go players—the risk of being targeted by others who know where vulnerable players are and what they’re doing.
 
Children are especially susceptible to such planned deception and abuse.  Using one of the game’s “Pokestops,” a group of players in Missouri was lured to a specific location by armed robbers.  As Boston nanny and Pokémon Go player Robin Jacks suggests, there’s a real risk of children developing a false sense of camaraderie and trust with strangers who are playing the game in the same location that they are.
 
The second, related reason to be concerned about Pokémon Go is the number of people playing it.  In the U.S., just a few weeks after the app first became available, nearly 21 million people were daily active users, making it the biggest U.S. mobile game ever and the most downloaded free app in the Apple app store.   Those user numbers continue to soar domestically, while abroad the game has become an “international phenomenon.”

What does all this mean?  Well, unfortunately we live in a world where threats of terror and other violence seem to be increasing.  Such perils should cause us to be more attuned than ever to our environments; however, many people are already dangerously distracted by their digital devices.  Adding a game like Pokémon Go to the mix may make matters even worse, as people who are barely managing regular reality struggle to navigate an augmented one, thereby putting themselves and others at risk.
 
Japan, the birthplace of Pokémon, was not one of the first countries to allow Pokémon Go because the government had serious safety concerns.  So, just ahead of the apps’ recent release in Japan, the country issued a nine-point safety bulletin that included warnings related to privacy and dangerous distractions.
 
Given the apps’ record-breaking success, it’s hard to deny that Pokémon Go is creating stakeholder value for its owners (Nintendo/Niantic Labs) and for the millions of people who are having fun playing it.  However, the dangers to society of such a widespread augmented reality game are also very real.  Unfortunately, therefore, Pokémon Go must be considered a case of “Single-Minded Marketing.”
  
Picture
Picture
Subscribe to Mindful Matters blog.
Learn more about the Mindful Matrix and Mindful Meter.
Check out Mindful Marketing Ads
 and Vote your Mind!
4 Comments

Competing Against Kids

7/16/2016

1 Comment

 
Picture
by David Hagenbuch, Founder of Mindful Marketing
What were your summer jobs when you were growing up?  Maybe you were a fast food worker, babysitter, lifeguard, dog walker, car washer, house sitter, newspaper deliverer . . . .  Even if you didn’t love the work, you probably liked the money you made and now appreciate what you learned.  However, do some of these youth employment experiences jeopardize the jobs of adults?

To answer to that question, I should first describe some of my own summer work.  Around age ten, what I did to earn money was something I suspect few others have tried: I sold radishes door-to door.  Our family had a large garden, and I was allowed to pick some of the produce (red and white radishes), pack them in plastic bags, and peddle them around our neighborhood.  Surprisingly many people bought the vegetables, probably less out love for radishes and more out of pity for the pathetic little kid with the big brown eyes.
 
The job that really proved profitable for me, however, was lawn mowing.  For most of my teen years I regularly cut several neighbors’ lawns, plus a few others when they were away.  This work taught me diligence, time management, and attention to detail.  I also learned a few things about finances as I opened my own checking/savings account.
 
I was reminded of this work by a great news story I saw recently about a Cleveland teenager who started his own lawn care business.  Cutting grass is a pretty common job for kids, but what distinguishes Daron Taylor’s work is that he made his business mobile by building a custom bike trailer, which enables him to tow his mowing equipment and cut lawns that are much farther from his home than he could otherwise reach.
 
As a former “lawntrepreneur” and avid bike rider, I really admire his innovation and initiative.  As a marketer, I also appreciate his ability to leverage logistics and the “place” P of the marketing mix to expand his target market.  However, with a broader target market also comes more and different competition, which is something another young lawntrepreneur learned in an unfortunate way.
 
As a KETV-7 News report described, fifteen-year old Jacob McDowall of Bellevue, NE thought he could build his lawn-mowing business through another of marketing's Four Ps--promotion.  So, he bought some poster board, and his sister Bailei handwrote a sign that they placed in their front yard.  Soon after, though, the sign surprisingly vanished.  They made a second sign, and the same thing happened.  This time, however, a video camera mounted on the family’s home caught the culprit—a professional landscaping company stole the sign.
 
Why would adults steal a kid’s lawn service sign?  Most likely they were concerned about the competition.  Over the last few decades, it seems there’s been a tremendous increase in lawn care companies.  Landscaping is now a $77 billion industry in the U.S., comprised of over 472,000 companies.  That makes about one landscaping firm for every 183 home owners.  These statistics probably do not include small kid-run businesses like those of Daron and Jacob.
 
Given the stiff competition and the fact that nearly a million adults rely on landscaping services for their livelihood, maybe it is best to bar kids from being lawn service suppliers.  However, you probably can anticipate my opinion on the issue, based on my own admittedly biased experience.  My belief is kids should be allowed to market lawn mowing for money.  Here are three reasons why:

1.  Teens need to learn about working and managing money.  Lawn mowing offers a great opportunity to do both, close to home, without requiring specialized training.  Plus it’s physical work that benefits the body by keeping kids active.
 
2.  There should be enough lawn care business for both adults and children.  Yes, the two supplier segments will sometimes compete for the same customers, but there also should be significant differences in the target markets.  Adult-run landscaping companies should have better equipment and the capacity to complete higher quality work, which may appeal to more affluent homeowners and to managers of business properties. 
 
3.  Adults tend to have opportunities to do thousands of different jobs that kids can’t do because of their age and lack of skills and training.  There are exceptions, but in general, if adults find themselves competing head-to-head with kids for work, they probably have not done enough to develop their personal skillsets or to create competitive advantages for their companies.
 
Hardworking and innovative individuals have often played key roles in America’s success.  As a nation, we can continue that tradition by encouraging young entrepreneurs, which both creates stakeholder value and upholds societal values. Not every business a child might start is necessarily good, but Lawntrepreneurship by kids tends to be “Mindful Marketing.”


Picture
Picture
Subscribe to Mindful Matters blog.
Learn more about the Mindful Matrix and Mindful Meter.
Check out Mindful Marketing Ads
 and Vote your Mind!
1 Comment

Concussion Ball?

7/9/2016

4 Comments

 
Picture

by David Hagenbuch, Founder of Mindful Marketing

A new sport is bowling over Americans, literally.  If you’ve seen people encased in what looks like a big ball of bubble wrap, running into each other at full-speed and bouncing into the air, you’ve probably seen “Knockerball” or one of its bubbled competitors.
 
The game seems like great fun.  First of all, people simply look silly wearing the huge bubble, which is a “single chambered ball of air with inner handles and shoulder straps.”  People look even sillier as they purposely plow into each other, knocking their opponents every which way.  By putting participants on teams and adding a soccer ball, the free-for-all collisions become an organized sport, hence the name of “the number one bubble brand,” “Knockerball.”

Beyond the silliness, it’s likely people's love of controlled violence that has made the product so popular.  A map of Knockerball authorized resellers and licensed affiliates shows that most major metropolitan areas in the U.S. have some kind of Knockerball presence.  Furthermore, many news media have provided new product publicity, including Yahoo Finance and Fox News.  Knockerball even gained product placement on ABC’s romance reality series, The Bachelorette.
 
Other signs of the product’s popularity are the array of competitors offering similar items, which includes Battle Balls, BubbleBall, and Zorb.  There’s also the emergence of “bubble soccer” as a recognized sport.  In fact, there’s even a National Association of Bubble Soccer (NABS), “dedicated to bringing this fun sport to the national level for all to enjoy, for both kids and adults.”
 
Getting more people of all ages to be more physically active is certainly a good thing.  The comradery of team sports is also a big benefit.  So what’s not to like about Knockerball?  Given its wide-spread popularity and the increased attention that head injuries have gained in sports like football and soccer, it’s surprising that few people are discussing bubble sports in the same sentence as the “C” word--concussions.
 
Some may be thinking, “How could anyone get hurt while suspended inside a big bubble?”  In fact, Knockerball insists that its bubbles are “incredibly fun and safe,” saying that playing Knockerball is “probably the most fun you’ll ever have without getting hurt,” and adding that its product allows people to “defy pain.”  There’s certainly no suggestion of possible concussions in these statements, nor is there any in the firm’s seventeen Safety Warnings, which mostly consist of commonsense cautions like not using Knockerball “under the influence of alcohol or drugs” or “near streets or roads with automobile traffic.”
 
What’s amazing is that a company whose business is based on people bashing together seems to have little idea of how concussions can occur.  True, the bubble padding of a Knockerball may eliminate one main cause of concussions—a violent blow to the head, but concussions can come from any activity that “causes the head to move rapidly back and forth,” leading “your brain to slide back and forth forcefully against the inner walls of your skull.”
 
In other words, to sustain a concussion, the human head doesn’t have to be hit directly, it just needs to be intensely jolted—the same type of jolting that seems to be the very object of Knockerball.  A search for “Knockerball” on YouTube produces a long list of videos that showcase such jerking and jostling.  As one watches people getting hit hard from behind, being popped into the air, and turning tumbles across the ground, it’s not hard to imagine how their brains are being impacted against their skulls.
 
By themselves, these types of cerebral acrobatics are bad enough, but at least two things make matters even worse.  First, as mentioned above, Knockerball has failed to acknowledge and warn participants of the potential danger of concussions.  Consequently, it also offers no suggested medical response.  Although concussions are a problem for the NFL, at least the league has begun to address the issue systematically, which includes a detailed concussion protocol.
 
Secondly, Knockerball’s market consists not just of athletes who may be more attuned to the possibility of concussions.  According to its own website, the company also targets organizations like independent businesses, churches, and camps, which likely have much less experience diagnosing and treating concussions.
 
In short, Knockerball’s popular, high-impact play puts vulnerable people at considerable risk of concussions, without offering any forewarning or any suggestions for diagnosing and treating the condition.  For these reasons, similarly designed and promoted bubble products represent potentially painful “Single-Minded Marketing.”
​
Picture
Picture
Subscribe to Mindful Matters blog.
Learn more about the Mindful Matrix and Mindful Meter.
Check out Mindful Marketing Ads
 and Vote your Mind!
4 Comments

Does Food Influence Physicians?

7/2/2016

0 Comments

 
Picture
by David Hagenbuch, Founder of Mindful Marketing
As the saying goes, “The way to a man’s heart is through his stomach.”  Apparently that’s also the way to a doctor’s prescription pad.  At least that’s what a recent study by JAMA Internal Medicine suggests.
 
You’re probably aware of pharmaceutical company representatives whose job it is to persuade doctors to prescribe their firm’s drugs. You also may have heard of the generous gifts that some of those salespeople bestow on their clients: expensive entertainment, lavish trips, etc.
 
Many people have been concerned that such pretentious presents encourage doctors to do things they shouldn't, namely prescribe medication that’s not the best choice for their patients, simply because they feel obligated to reciprocate for the gifts they’ve received.  Unfortunately, these fears are not unfounded, as an earlier JAMA study also found evidence that gifts may influence the specific drugs that physicians choose to prescribe.
 
Concern among industry stakeholders has led to reform of at least some of the worst practices.  For instance, “drugmakers have tried to rein in some of the more lavish perks, like free golf trips and tickets to hot sporting events.”  Likewise, a voluntary code by PhRMA, the Pharmaceutical Research and Manufacturers of America, discourages drug reps from giving doctors vacation trips and tickets to theater and sporting events. 
 
Even as expensive drug-related incentives have diminished, one practice remains prevalent—the giving of free food.  “Drug-sales representatives routinely bring free food and beverages to doctors’ offices in an effort to get face time to promote their medicines.  They also invite doctors to free dinners at restaurants to hear other doctors speak about certain drugs.”
 
Although some condemn any gifts  that pharmaceutical reps might give doctors, others contend that something as minor as an inexpensive meal runs no risk of compromising a doctor’s professional opinion.  The most recent JAMA study addressed this debate by comparing prescribing data from 279,669 physicians with 63,524 Medicare Part D payments from the Federal Open Payments Program in order to see if gifts given to doctors influenced their prescription practices.
 
Just as hypothesized, the study results revealed that physicians’ who received meals costing an average of $20 from pharmaceutical companies were more likely to prescribe those firms’ drugs than were physicians who received no such meals.  Furthermore, the “receipt of meals costing more than $20 were associated with higher relative prescribing rates.”

Given these research results, can one conclude that cheap meals cause doctors to prescribe certain pharmaceutical companies’ drugs?  Not necessarily.  In JAMA’s own conclusion, it states “The findings represent an association, not a cause-and-effect relationship.”  So, what’s the difference between causation and association, and does the difference really matter in this case?  To answer those questions a simple example may help . . .

As many of us have observed, taller people tend to have larger feet.  However, having large feet doesn’t cause one to be tall; rather, height and shoe size merely have a strong positive association, or correlation.  What causes people to be tall are things like genetics and diet.
 
Similarly, drug companies’ cheap meals don’t necessarily cause the doctors to prescribe the drugs.  Physicians are busy people, who might not have enough time to learn about all of the prescription drugs available for various conditions.  Doctors do need to eat, though, so meetings involving a meal might work better for their schedules.
 
So, it may be during mealtimes that pharmaceutical reps provide information about their drugs that doctors don’t otherwise get.  It’s likely the information, therefore, that really influences, or causes, the doctors’ prescriptions, not the meals.  However, if the meals and the drug information are associated, and the information and prescriptions are associated, then the prescriptions and the meals will also have an association.
 
Besides the specific information that’s conveyed, meetings with salespeople are also about building relationships and establishing trust.  Clients want to know that they’re dealing with a person and an organization that is reliable and that has integrity.  They want to gain confidence that they’re dealing with a company that does things the right way and that if something goes wrong, the individual and the organization will be there for them and will make things right.
 
That type of confidence and trust is best built through in-person meetings.  Yes, you can have those meetings without a meal, but something unique happens when you move a meeting from an office to a restaurant, or you otherwise break bread together.  People tend to relax a little and interact more easily, making it possible to get to know others and their organization on a deeper level.
 
The preceding discussion is not meant to suggest, however, that all pharmaceutical reps are innocent of inordinate persuasion.  If what some report is true, there are still representatives whose sales practices border on bribery.  There’s never a place for that type of persuasion, which pits the self-interest of agents (e.g., doctors) against the best interests of their principals (e.g., patients).
 
Still, it’s reasonable to contend that $20 lunches do little to convince doctors to compromise their professional opinions.  Instead, the information they receive with the food is likely what’s influential.  For these reasons, this marketing doctor's diagnosis is that cheap meals for physicians most often represent “Mindful Marketing.”
​

Picture
Picture
Subscribe to Mindful Matters blog.
Learn more about the Mindful Matrix and Mindful Meter.
Check out Mindful Marketing Ads
 and Vote your Mind!
0 Comments
    Subscribe to receive this blog by email

    Editor

    David Hagenbuch,
    founder of
    Mindful Marketing    & author of Honorable Influence

    Archives

    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014

    Categories

    All
    + Decency
    + Fairness
    Honesty7883a9b09e
    * Mindful
    Mindless33703c5669
    > Place
    Price5d70aa2269
    > Product
    Promotion37eb4ea826
    Respect170bbeec51
    Simple Minded
    Single Minded2c3169a786
    + Stewardship

    RSS Feed

    Share this blog:

    Subscribe to
    Mindful Matters
    blog by email


    Illuminating
    ​Marketing Ethics ​

    Encouraging
    ​Ethical Marketing  ​


    Copyright 2020
    David Hagenbuch

Proudly powered by Weebly