The purpose of marketing is to create mutually valuable exchanges . . . valuable for producers, consumers, and other stakeholders.
To create value for all stakeholders, marketing must be done well . . . carefully planned and well executed.
Marketing should also do good . . . it should reinforce values that support & strengthen society.
Mindful marketing is marketing that does well and does good--that creates value & upholds values.
To create value for all stakeholders, marketing must be done well . . . carefully planned and well executed.
Marketing should also do good . . . it should reinforce values that support & strengthen society.
Mindful marketing is marketing that does well and does good--that creates value & upholds values.
Creating Value, Upholding Values