Mindful Marketing
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The Mission
of Mindful Marketing

is to encourage marketing that
is both effective and ethical.
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The purpose of marketing is to create ​mutually valuable exchanges  . . . valuable for producers, consumers, and other stakeholders.

To create value for all stakeholders, marketing must be done well . . . carefully planned and well executed.

Marketing should also do good . . . it should reinforce values that support & strengthen society.

Mindful marketing is marketing that does well (effective) and does good (ethical), which creates value & upholds values
.
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