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Mindful Marketing Leadership


Some people say that marketing can do no wrong, while others claim it can do no right.  Having grown up in a family business and practiced and taught marketing throughout my career, I have seen that marketing is positive and constructive when practiced according to its core tenet: the creation of mutually beneficial exchange.

Unfortunately, I
also have seen instances in which certain marketing strays from its core and fails to produce value for consumers.  Likewise, there are cases in which narrowly-focused marketing negatively impacts other stakeholders and on our society as a whole.

I began Mindful Marketing because I care about marketing and everyone it impacts and because I know there are many other "mindful" people who share these commitments.  By identifying and encouraging marketing that both creates stakeholder value and upholds societal values we can make a difference in marketing and in our world.
 


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Dr. David Hagenbuch,
Mindful Marketing Founder
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Creating Value, Upholding Values

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