Writing

From advertising slogans, to popular press articles, to quantitative research studies, Dr. Hagenbuch's writing has taken many forms throughout his career.

Regardless the form, his goal is always communication that is clear, concise, and compelling.

Dr. Hagenbuch's written work has appeared in a wide range of publications that include:

• Marketing News
  
• The Central Penn Business Journal
  
• The Patriot News
• StudentAdvisor Blog
  
• Services Marketing Quarterly
• The Journal of Marketing Education
• Christian Scholars Review
  
• Christian Business Academy Review
• Entrepreneur.com
• Forbes.com
• Business and Society Review
  

Examples of some of Dr. Hagenbuch's work can be accessed through the following links:

Why Uber, like any business, should not act first and ask forgiveness later

The four pillars of ethical enterprises

The 3 gifts that entrepreneurs provide the world

What's your purpose?  Five reasons you need to set one for your business.

What's the best way to market your charitable giving?

Profit shouldn't be a dirty word . . .

Starting from scratch: College students should build their personal brands

Viewing business as a 'calling' benefits society

Middleman in an intergenerational workplace

Ten tips for succeeding in business school and beyond

Understanding satisfied and affectively committed clients' lack of referral intent

Is there overrepresentation of students of color in Christian higher education advertising and do students care?

Marketing as a Christian vocation: Called to Reconciliation

Dr. David Hagenbuch

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