About Mindful Marketing

The Growing Need for Mindful Marketing

Marketing is one of the world's most pervasive influences:

Consumers are exposed to hundreds of marketing messages a day and continually interact with the goods, service, and ideas marketers provide.
Millions of people work in marketing-related fields including advertising, customer service, digital marketing, research, sales, and social media.
Often the further people advance in their careers (e.g., VP, president, CEO), the more marketing they do.

Unfortunately, marketing does not have the best reputation for ethics:

Unlike fields such as accounting, healthcare, and law, people who practice marketing do not need to be certified, which invites some objectionable behavior.
Each year, a Gallup poll asks participants to rate the honesty and ethical standards of 20-24 different occupations; inevitably, near the bottom of the list are several marketing-related occupations like advertising practitioner, telemarketer, and car salesperson.

Mindful Marketing is a paradigm, or model, that makes ethics sticky. It:

Uses the power of branding, including distinct images, words, and colors
Leverages business strategy through a unique 2 x 2 decision tool, the Mindful Matrix
Continually examines important ethical issues in the field through the Mindful Matters blog
Provides ongoing opportunities for meaningful discussion of issues through social media and the Mindful Marketing website

Mindful Marketing is marketing that's effective

Mindful Marketing is marketing that's ethical

Decent: avoids excessive violence, vulgarity, immodesty, sexual explicitness, and profanity
Fair: treats people equally, based on their common humanity, recognizes different starting points via equity, and accounts for different inputs with merit
Honest: upholds truth by not breaking it (lying) or blurring it (distortion)
Respectful: affirms each person’s inherent worth and holding them in esteem
Responsible: responds to societal needs