The Mindful Marketing Concept

Mindful Marketing is marketing that's both effective and ethical. 

​Effective marketing creates stakeholder value:
     - Meets customers' needs
     - Accomplishes marketer's goals
     - Benefits others, e.g., employees, investors, etc.

​Ethical marketing upholds societal values:
     - Decency
     - Fairness
     - Honesty
     - Respect
​     - Stewardship
Learn more about Mindful Marketing's . . .
Creating Value, Upholding Values