Mindful Marketing
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The World Needs Mindful Marketing

Marketing is one of the world's most pervasive influences
  • Consumers are exposed to hundreds of marketing messages a day
  • Millions of people work in marketing-related fields including advertising, customer service, digital marketing, research, sales, and  social media
  • Often the further people advance in their careers (e.g., VP, president, CEO), the more marketing they do.​
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Unfortunately, marketing does not have the best reputation for ethics
  • Unlike fields such as accounting, healthcare, and law, people who practice marketing do not need to be certified, which invites more objectionable behavior 
  • Each year, Gallup asks survey respondents to rate the honesty and ethical standards of 20-24 different occupations; inevitably, near the bottom of the list are several marketing-related occupations like advertising practitioner, telemarketer, and car salesperson

Mindful Marketing is Unique

Mindful Marketing keeps ethics top-of-mind; it makes ethics ​sticky
  • Uses the power of branding, including distinct images, words, and colors 
  • Leverages business strategy through a unique 2 x 2 decision tool, the Mindful Matrix
  • Continually examines important ethical issues in the field through the Mindful Matters blog
  • Provides ongoing opportunities for meaningful discussion of issues through social media and the Mindful Marketing website
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What is 'Mindful' Marketing?

It's marketing that's effective
  • Meets consumers' needs
  • Accomplishes marketers' goals
  • Benefits other stakeholders, e.g., employees, investors, suppliers
It's marketing that's ethical
  • Decent: avoids excessive violence, vulgarity, immodesty, sexual explicitness, and profanity
  • Fair: treats people equally, based on their common humanity, recognizes different starting points via equity, and accounts for different inputs with merit
  • Honest: upholds truth by not breaking it (lying) or blurring it (distortion)
  • Respectful: affirms each person’s inherent worth and holding them in esteem
  • ​Responsible: meets the needs of those disadvantaged

Marketing that's effective an ethical creates value and upholds values.

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