About Mindful Marketing

The World Needs Mindful Marketing

Marketing is one of the world's most pervasive influences

Consumers are exposed to hundreds of marketing messages a day
Millions of people work in marketing-related fields including advertising, customer service, digital marketing, research, sales, and social media
Often the further people advance in their careers (e.g., VP, president, CEO), the more marketing they do.

Unfortunately, marketing does not have the best reputation for ethics

Unlike fields such as accounting, healthcare, and law, people who practice marketing do not need to be certified, which invites more objectionable behavior
Each year, Gallup asks survey respondents to rate the honesty and ethical standards of 20-24 different occupations; inevitably, near the bottom of the list are several marketing-related occupations like advertising practitioner, telemarketer, and car salesperson

Mindful Marketing keeps ethics top-of-mind; it makes ethics sticky

Uses the power of branding, including distinct images, words, and colors
Leverages business strategy through a unique 2 x 2 decision tool, the Mindful Matrix
Continually examines important ethical issues in the field through the Mindful Matters blog
Provides ongoing opportunities for meaningful discussion of issues through social media and the Mindful Marketing website

It's marketing that's effective

It's marketing that's ethical

Decent: avoids excessive violence, vulgarity, immodesty, sexual explicitness, and profanity
Fair: treats people equally, based on their common humanity, recognizes different starting points via equity, and accounts for different inputs with merit
Honest: upholds truth by not breaking it (lying) or blurring it (distortion)
Respectful: affirms each person’s inherent worth and holding them in esteem
Responsible: meets the needs of those disadvantaged