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Mindful Marketing Resources

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Marketing Codes of Ethics:
  • American Marketing Association
  • Business Marketing Association
  • Direct Marketing Association
  • Marketing Research Association
  • Word of Mouth Marketing Association
Articles
  • The Ethics of Big Data (3-27-14)
  • Marketer . . . Questions Ethics of Widespread Web Tracking (8-26-13)
  • 2012: The Year in Marketing Ethics (12-13-12)
  • Marketing Ethics: A Review of the Field (August 2012)
  • The Question of Ethical Decision in Marketing and Ethics (August 2011)
  • Marketing Ethics: Persuasion vs. Manipulation (5-18-11)
  • Ethics and the Five Deadly Sins of Social Media (11-3-11)
  • Social Contracts and Marketing Ethics (July 1999)
  • Marketing Ethics: Is there more to it than the Utilitarian Approach? (1996)
  • Marketing Strategies for the Ethics Era (July 1995)
Other
  • Marketing Mini Cases

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