Consulting

Dr. Hagenbuch provides consulting services to a variety of for-profit companies and nonprofit organizations.

Some of his specific areas of interest and expertise include:

• Qualitative market research (e.g., focus groups)
  
• Quantitative market research (e.g., survey development and statistical analysis)
  
• Branding (e.g., logo creation, slogans, integrated marketing communication)
  
• Marketing strategy (e.g., goals; environmental factor analysis; segmentation, targeting, & positioning; marketing plan development)
• Ethics (e.g., audit and training)

Dr. David Hagenbuch

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