Mindful Marketing Ethics Challenge 2025
Influencer Marketing
Influencer Marketing
Influencer marketing has captivated consumers and profoundly altered organizations’ promotion. It’s also introduced an expanding array of moral issues.
The inaugural Mindful Marketing Ethics Challenge invites college student teams to apply their ethics acumen to a unique case about influencer marketing and see how a panel of marketing professionals evaluates their analysis versus those of competing teams.
Case responses (1,200 words max.) are due September 19. The Challenge culminates with teams’ presentations, food, and networking October 1, 4:00 pm, at Messiah University.
Team prizes: 1st place $500; 2nd place $300; 3rd place $200
For the ethics case and competition guidelines, contact Dr. David Hagenbuch at [email protected]
The Mindful Marketing Ethics Challenge is sponsored by the Messiah University Department of Business and the Central Pennsylvania Chapter of the American Marketing Association.
The inaugural Mindful Marketing Ethics Challenge invites college student teams to apply their ethics acumen to a unique case about influencer marketing and see how a panel of marketing professionals evaluates their analysis versus those of competing teams.
Case responses (1,200 words max.) are due September 19. The Challenge culminates with teams’ presentations, food, and networking October 1, 4:00 pm, at Messiah University.
Team prizes: 1st place $500; 2nd place $300; 3rd place $200
For the ethics case and competition guidelines, contact Dr. David Hagenbuch at [email protected]
The Mindful Marketing Ethics Challenge is sponsored by the Messiah University Department of Business and the Central Pennsylvania Chapter of the American Marketing Association.
Download the event flyer
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