by David Hagenbuch - professor of marketing at Messiah University -
author of Honorable Influence - founder of Mindful Marketing -
author of Mindful Marketing: Business Ethics that Stick
author of Honorable Influence - founder of Mindful Marketing -
author of Mindful Marketing: Business Ethics that Stick
Often lost in the news of who is or isn’t implicated in the Epstein files is the grievous nature of the acts against fellow human beings. Sex trafficking is an age-old issue, which makes it worth considering why it's wrong and why it still occurs but even more important, learning what some courageously caring organizations are doing to stop it.
The U.S. Department of Justice’s Office for Victims of Crime identifies sex trafficking as “the recruitment, harboring, transportation, provision, or obtaining of a person for the purposes of a commercial sex act in which the commercial sex act is induced by force, fraud, or coercion or in which the person induced is under 18.”
This definition points to the fact that not all human trafficking is sex trafficking. Besides sexual acts, people also are sometimes exploited for their labor in industries such as “housekeeping, childcare, construction, farming, and the food service.”
Using fraud, force, or coercion to get a person to do something they wouldn’t otherwise choose is never a good thing, but the exploitation is especially heinous when it involves the most intimate parts of individuals’ bodies and emotional beings. In other words, in the realm of moral depravity, sex trafficking has few equals.
Given its deplorable nature, why does sex trafficking occur? There seem to be three main structural reasons:
According to Elijah Rising, a Houston-based organization aimed at ending sex trafficking in the city, human trafficking is “the fastest growing criminal enterprise,” one worth $236 billion, from which sex trafficking produces 73% of the profits. Women and girls are victims in 78% of sex trafficking cases, versus 22% for men and boys.
When the victim is a minor, the criteria of force, fraud, or coercion need not apply, as children’s naivety means that they don’t necessarily know what normal adult behavior is, so they may not even realize they’re being exploited. Often these young victims are still going to school and living at home while being trafficked by parents or other family members.
So, although Epstein’s extreme exploitation deserves the infamy it’s gained, it can be misleading to think that all sex traffickers look like him. Instead, according to the U.S. Department of Homeland Security and in keeping with the previous paragraph, “Traffickers are men and women of all ages. They can be relatives, romantic partners, or close family friends” as well as individuals “behind an employment ad or a new friend on social media or online gaming.”
Those managing larger scale sex trafficking often operate out of apartment complexes, bars, hotels, massage parlors, and truck stops. Notwithstanding all the differences, the common denominator among traffickers is their desire to “profit at the expense of others.”
Although the breadth and depth of sex trafficking is daunting, thankfully there are organizations that embrace the challenge through unique missions and special strategies aimed at combatting the industry, or demarketing the selling of sex.
There certainly are others, but here are four best practices from four exemplary organizations:
1. Help people see the problem: It’s hard to motivate individuals toward a solution if they don’t recognize the problem. Mentioned earlier, Elijah Rising helps potential partners gain awareness of the gravity of sex trafficking in Houston by taking them on discreet van tours of where the illicit activities occur, while sharing an educational video featuring survivors, experts, and others.
Since 2011, more than 11,000 people have taken the tour, which has helped a variety of organizations, including law enforcement agencies, identify signs of sex trafficking.
The U.S. Department of Justice’s Office for Victims of Crime identifies sex trafficking as “the recruitment, harboring, transportation, provision, or obtaining of a person for the purposes of a commercial sex act in which the commercial sex act is induced by force, fraud, or coercion or in which the person induced is under 18.”
This definition points to the fact that not all human trafficking is sex trafficking. Besides sexual acts, people also are sometimes exploited for their labor in industries such as “housekeeping, childcare, construction, farming, and the food service.”
Using fraud, force, or coercion to get a person to do something they wouldn’t otherwise choose is never a good thing, but the exploitation is especially heinous when it involves the most intimate parts of individuals’ bodies and emotional beings. In other words, in the realm of moral depravity, sex trafficking has few equals.
Given its deplorable nature, why does sex trafficking occur? There seem to be three main structural reasons:
- A market for commercial sex: As the sayings go, prostitution is the oldest profession and sex sells. People have been willing to pay for sex for millennia, which has allowed individuals to offer themselves for a fee.
- Opportunistic others: Seeing the potential to expand the market, unprincipled people have long stepped in to help broker the sales of sex, bringing together buyers and sellers for a fee. In the process, traffickers have often broken laws and taken advantage of the service providers.
- Vulnerable people: It’s unlikely that prostitution is an aspirational profession for anyone. Instead, most who make money selling themselves would much rather be doing something else, but they stay in the trade either because they’re kept from leaving or because they have no good alternatives.
According to Elijah Rising, a Houston-based organization aimed at ending sex trafficking in the city, human trafficking is “the fastest growing criminal enterprise,” one worth $236 billion, from which sex trafficking produces 73% of the profits. Women and girls are victims in 78% of sex trafficking cases, versus 22% for men and boys.
When the victim is a minor, the criteria of force, fraud, or coercion need not apply, as children’s naivety means that they don’t necessarily know what normal adult behavior is, so they may not even realize they’re being exploited. Often these young victims are still going to school and living at home while being trafficked by parents or other family members.
So, although Epstein’s extreme exploitation deserves the infamy it’s gained, it can be misleading to think that all sex traffickers look like him. Instead, according to the U.S. Department of Homeland Security and in keeping with the previous paragraph, “Traffickers are men and women of all ages. They can be relatives, romantic partners, or close family friends” as well as individuals “behind an employment ad or a new friend on social media or online gaming.”
Those managing larger scale sex trafficking often operate out of apartment complexes, bars, hotels, massage parlors, and truck stops. Notwithstanding all the differences, the common denominator among traffickers is their desire to “profit at the expense of others.”
Although the breadth and depth of sex trafficking is daunting, thankfully there are organizations that embrace the challenge through unique missions and special strategies aimed at combatting the industry, or demarketing the selling of sex.
There certainly are others, but here are four best practices from four exemplary organizations:
1. Help people see the problem: It’s hard to motivate individuals toward a solution if they don’t recognize the problem. Mentioned earlier, Elijah Rising helps potential partners gain awareness of the gravity of sex trafficking in Houston by taking them on discreet van tours of where the illicit activities occur, while sharing an educational video featuring survivors, experts, and others.
Since 2011, more than 11,000 people have taken the tour, which has helped a variety of organizations, including law enforcement agencies, identify signs of sex trafficking.
2. Go to where the trafficking happens: It’s difficult to fix a problem from afar. The most effective approach is usually to go to where the issue occurs, which is what Truckers Against Trafficking (TAT) does.
TAT’s multifaceted mission to dismantle trafficking networks, bring perpetrators to justice, and restore dignity to survivors, is based on the belief that “every truck driver can be a crucial ally in the fight against human trafficking.” Sex trafficking often involves truckers, so TAT enlists them as partners in the battle and takes the fight to their home turf.
3. Recognize your unique role: Other places where sex trafficking often occurs are hotels. The few times a year many of us stay in hotels doesn’t give us much leverage against trafficking, but hotel chains can wield great impact on the illicit activity, if they choose. One hotel group that does is Accor, which owns 45 hotel brands, including Fairmont and Ibis, and operates 5,700 locations around the world.
Accor has been fighting against sexual exploitation of children since 2001 by “informing and training employees, raising awareness among customers and suppliers, developing relations with public authorities, and facilitating the integration of minors.” The group parters with the NGO ECPAT (End Child Prostitution Child Pornography & Trafficking of Children for Sexual Purposes) to train its 70,000-plus hotel employees to identify and respond to instances of child abuse.
4. Give survivors a good exit: It can seem impossible to extract oneself from challenging circumstances when there appears to be no way out. Peace Promise offers attractive exits for women ensnared in the oppressive world of prostitution.
The nonprofit organization partners with survivors of sex trafficking by aiding their healing process and providing for practical needs such as housing and employment. However, Peace Promise doesn’t just help these women with often sparse employment histories find stable jobs, it also provides gainful work through its sister companies, Good Ground Coffee and Soaps by Survivors, which employ women who come from trafficking.
Peace Promise’s Director of Economic Empowerment, Rachel Beatty, offers this helpful additional detail of the organization’s multidimensional mission:
“The work is important because there are many misconceptions about what trafficking and exploitation actually look like. There are broader and more complex issues than what is often portrayed, and the needs of survivors run deep. Without support, it can be difficult to address all the physical and emotional needs simultaneously. Peace Promise provides the stability survivors need to address skills deficits and complex trauma, and ultimately to escape the cycle of exploitation.”
Although the Epstein files have given sex trafficking more exposure in our news feeds, a danger is the impression that the heinous actions are only ones perpetrated by social elites on an exotic island when the reality is that sex traffic is happening nearby many of us, perhaps even by people we’ve seen or know.
Fortunately, that troubling reality is tempered by the fact that there are organizations that embrace the physically and emotionally draining work of combatting sex trafficking. We can be grateful for these organizations’ uplifting missions, and we should keep watch for ways to support their Mindful Marketing.
2. Go to where the trafficking happens: It’s difficult to fix a problem from afar. The most effective approach is usually to go to where the issue occurs, which is what Truckers Against Trafficking (TAT) does.
TAT’s multifaceted mission to dismantle trafficking networks, bring perpetrators to justice, and restore dignity to survivors, is based on the belief that “every truck driver can be a crucial ally in the fight against human trafficking.” Sex trafficking often involves truckers, so TAT enlists them as partners in the battle and takes the fight to their home turf.
3. Recognize your unique role: Other places where sex trafficking often occurs are hotels. The few times a year many of us stay in hotels doesn’t give us much leverage against trafficking, but hotel chains can wield great impact on the illicit activity, if they choose. One hotel group that does is Accor, which owns 45 hotel brands, including Fairmont and Ibis, and operates 5,700 locations around the world.
Accor has been fighting against sexual exploitation of children since 2001 by “informing and training employees, raising awareness among customers and suppliers, developing relations with public authorities, and facilitating the integration of minors.” The group parters with the NGO ECPAT (End Child Prostitution Child Pornography & Trafficking of Children for Sexual Purposes) to train its 70,000-plus hotel employees to identify and respond to instances of child abuse.
4. Give survivors a good exit: It can seem impossible to extract oneself from challenging circumstances when there appears to be no way out. Peace Promise offers attractive exits for women ensnared in the oppressive world of prostitution.
The nonprofit organization partners with survivors of sex trafficking by aiding their healing process and providing for practical needs such as housing and employment. However, Peace Promise doesn’t just help these women with often sparse employment histories find stable jobs, it also provides gainful work through its sister companies, Good Ground Coffee and Soaps by Survivors, which employ women who come from trafficking.
Peace Promise’s Director of Economic Empowerment, Rachel Beatty, offers this helpful additional detail of the organization’s multidimensional mission:
“The work is important because there are many misconceptions about what trafficking and exploitation actually look like. There are broader and more complex issues than what is often portrayed, and the needs of survivors run deep. Without support, it can be difficult to address all the physical and emotional needs simultaneously. Peace Promise provides the stability survivors need to address skills deficits and complex trauma, and ultimately to escape the cycle of exploitation.”
Although the Epstein files have given sex trafficking more exposure in our news feeds, a danger is the impression that the heinous actions are only ones perpetrated by social elites on an exotic island when the reality is that sex traffic is happening nearby many of us, perhaps even by people we’ve seen or know.
Fortunately, that troubling reality is tempered by the fact that there are organizations that embrace the physically and emotionally draining work of combatting sex trafficking. We can be grateful for these organizations’ uplifting missions, and we should keep watch for ways to support their Mindful Marketing.
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Check out the book, Mindful Marketing: Business Ethics that Stick
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