Ethics Challenge
The Mindful Marketing Ethics Challenge is a unique collegiate competition in which teams of undergraduate students develop written responses to a specially prepared marketing ethics case that involves important moral issues in the field. Qualifying teams advance to an in-person finale at which they present summaries of their recommendations to a panel of expert marketing practitioner judges and other attendees, after which all enjoy food and networking.
2026 Mindful Marketing Ethics Challenge
AI in Marketing
AI in Marketing
Virtually by the minute, artificial intelligence is changing the way marketers work. While many changes are good, leading to increases in efficiency and effectiveness, some changes raise moral concerns.
The 2026 Ethics Challenge case describes how two partners in a fictitious video production agency are wrestling with challenges of using AI ethically. Just as they realize it would be unrealistic for them to not use any AI, they also believe it would be irresponsible to not establish guardrails to guide their firm's use of the technology.
The Ethics Challenge is for undergraduate students from any major and is limited to 12 teams. Teams' written case responses are due by September 25. The in-person finale with teams' oral presentations, dinner, and networking, takes place on October 7 at 4:00 pm at Messiah University. To receive the case and competition guidelines, faculty members should contact Dr. David Hagenbuch: [email protected]
The 2026 Ethics Challenge case describes how two partners in a fictitious video production agency are wrestling with challenges of using AI ethically. Just as they realize it would be unrealistic for them to not use any AI, they also believe it would be irresponsible to not establish guardrails to guide their firm's use of the technology.
The Ethics Challenge is for undergraduate students from any major and is limited to 12 teams. Teams' written case responses are due by September 25. The in-person finale with teams' oral presentations, dinner, and networking, takes place on October 7 at 4:00 pm at Messiah University. To receive the case and competition guidelines, faculty members should contact Dr. David Hagenbuch: [email protected]
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The American Marketing Association of Central PA is grateful to the sponsor of the 2026 Mindful Marketing Ethics Challenge: WebFX, a full-service digital marketing agency, headquartered in Harrisburg, PA, that helps businesses grow online with data-driven, AI-powered marketing strategies that deliver measurable results. Voted PA's Best Place to Work for 10 years, WebFX is built on a culture of positivity, innovation, continuous learning, and investment in people.
Any questions regarding WebFX opportunities can be sent to [email protected]. |
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2025 Mindful Marketing Ethics Challenge
Influencer Marketing
Influencer Marketing
The inaugural Mindful Marketing Ethics Challenge invited teams to apply their ethics acumen to a unique case about influencer marketing. Teams from a variety of universities across Central Pennsylvania and beyond showed great insight into how firms' use of influencers can be both more effective and ethical.
2025 Ethics Challenge Winners
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1st place $500, Susquehanna University
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2nd place $300, Shippensburg University
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3rd place $200, Susquehanna University
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Follow the links below to read:
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Case and Competition Guidelines
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1st Place Team's Written Response
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Article about the Inaugural Mindful Marketing Ethics Challenge
2025 Mindful Marketing Ethics Challenge Photo Gallery
Photos by Tiffany Oponski
The 2025 Mindful Marketing Ethics Challenge was sponsored by the Messiah University Department of Business with support from the Central Pennsylvania Chapter of the American Marketing Association.
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