Ethics Challenge
The Mindful Marketing Ethics Challenge is a unique collegiate competition in which teams of undergraduate students develop written responses to a specially prepared marketing ethics case that involves important moral issues in the field. Qualifying teams advance to an in-person finale at which they present summaries of their recommendations to a panel of expert marketing practitioner judges and other attendees, after which all enjoy food and networking.
2025 Mindful Marketing Ethics Challenge
Influencer Marketing
Influencer Marketing
The inaugural Mindful Marketing Ethics Challenge invited teams to apply their ethics acumen to a unique case about influencer marketing. Teams from a variety of universities across Central Pennsylvania and beyond showed great insight into how firms' use of influencers can be both more effective and ethical.
2025 Ethics Challenge Winners
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1st place $500, Susquehanna University
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2nd place $300, Shippensburg University
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3rd place $200, Susquehanna University
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Follow the links below to read:
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Case and Competition Guidelines
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1st Place Team's Written Response
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Article about the Inaugural Mindful Marketing Ethics Challenge
2025 Mindful Marketing Ethics Challenge Photo Gallery
Photos by Tiffany Oponski
The 2025 Mindful Marketing Ethics Challenge was sponsored by the Messiah University Department of Business with support from the Central Pennsylvania Chapter of the American Marketing Association.
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